How to Handle the Instagram Algorithm

It’s no secret that the Instagram algorithm can be confusing, discouraging or downright frustrating for users. There is no easy formula for success, but there are a few things you can do to increase engagement - and hopefully your enjoyment of Instagram!

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1. Utilize Instagram Stories

Instagram prioritizes users and posts with higher engagement, which can come in the form of likes and comments. Another way to increase engagement is by using Instagram stories to appear at the top of your followers’ feeds. Instagram stories are a chance to show your followers a more authentic side behind your curated feed.

2. Write Engaging Captions

Aside from making Instagram more fun, writing captions that include questions or stories about your day will hopefully lead to your followers replying. The more comments, the better for your engagement! Don’t forget to interact with your followers by responding to their comments and creating a relationship.

3. Use Relevant Hashtags

Hashtags are just as important now as they were before the algorithm update. Now, though, you need to remember to switch up your hashtags so they’re relevant for the post. Take advantage of specific hashtags with lower use so your post is more likely to appear at the top.

Hopefully these tips are a game changer for your account, but make sure to give it some time. Play around with the different ideas. Test out to see which one works best for you!